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Nook knew it needed to upgrade its ecommerce site in every way but had no clear idea of how to do this and had no one in-house with the time or talent to do it. Enter Never Not Prepared. Helenita first carefully listened to what we wanted our site to look like and do for us, and then she helped us refine and translate our ideas into website development parlance. She chose and hired the expertise she felt was needed for our fast-track, modest-budget project, building and coordinating a project team comprised of a site developer, a designer, a copywriter, a photo shoot and a digital marketing analytics expert. Never Not Prepared then managed the cost and calendar for the entire undertaking, something that seemed to us very much like herding cats. Despite our inexperience which made her job a bigger challenge, Helenita made sure our stunningly beautiful new website launched on time and on budget with no change orders. We’d say we couldn’t have done it without her, but we really didn’t do it. Helenita did! Thank you, Never Not Prepared!
— Nook Sleep Systems